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College Record 2022-2023

Visual Communication Design, Bachelor of Arts

CIP: 50.0401
HEGIS: 1601.00

The Bachelor of Arts degree in Visual Communication Design prepares students for communication in a multidisciplinary world. In particular, students will develop design, communication, and writing skills needed in graphic design and illustration to create and promote their work. Students develop technical understanding and design skills in the organization of imagery, typography, and information design, communicating in two-dimensional and three-dimensional forms. Students produce work for print, motion, video, screen displays, and interactive experiences while considering marketing and target audiences.

Students graduating with a degree in Visual Communication Design will meet the following program outcomes:

  1. Understand how language and art shape and influence our world in response to diverse social, cultural, historical, and technological factors.
  2. Analyze and create material, visual, and digital texts for audience, purpose, and context.
  3. Synthesize the terminology, history and major traditions, genres, theory and principles of visual communication design.
  4. Apply creative and conceptual skills and principles of visual communication design for problem solving.
  5. Demonstrate mastery of communication across disciplines, build leadership skills, and work collaboratively to foster interdisciplinary curiosity, creativity, and citizenship.

Major Requirements

A grade of C- or higher must be earned in all COM major courses.

Complete all of the following:

ART-101Foundations of Art and Design † *

3
ART-281Digital Photography †

3
COM-122Communication and Our World(s) † *

3
COM-123Public Speaking †

3
COM-201Group Culture and Communication †

3
COM-205Visual Communication Design † *

3
COM-250Graphic Design †

3
COM-310/DL-310Digital Media Integration

3
COM-320Professional and Technical Writing †

3
COM-321Digital Space and Social Change †

3
COM-330Advanced Design

3
COM-340Interactive Design †

3
COM-350Publication Design †

3
COM-450/ART-450Senior Capstone: Convergence in Professional Practice †

3
ENG-218Principles of Creative Writing † *

3
ENG-220Reading the World †

3
ENG-301Editing and Publishing †

3
ENG-319Creative Nonfiction †

3
Total Credit Hours:54

Field Period:

COM-290Visual Communication Design Field Period

3
COM-394Visual Communication Design Field Period

3
FP-290Field Period

3
FP-290Field Period

3
Total Credit Hours:12

Degree Requirements Summary

>Complete General Education Requirements.
>Complete one 3-credit laboratory science course.
>Complete one Integrative Studies (KC-301) topics course.
>Complete Major Requirements specific to each academic degree program.
>Complete one Field Period® for every 30 Keuka College credits.
>Achieve a minimum major GPA of 2.00 unless otherwise specified by the major.
>Achieve a minimum cumulative GPA of 2.00 unless otherwise specified by the major.
>Complete a minimum of 120 total credits.
>Complete Liberal Arts and Sciences (LAS) requirement: BS 60 LAS / BA 90 LAS
>The student is ultimately responsible for ensuring that all degree requirements are met satisfactorily.

This documentation is provided as an advising tool and should not be considered a contract between a student and Keuka College. Keuka College reserves the right to make changes as deemed necessary.

* Also fulfills a General Education requirement; cannot be counted twice in the credit total
† Liberal Arts Credit