Marketing Minor
The marketing minor is designed to provide students with an in-depth understanding of marketing that will complement the student’s management major. Upon completion, the student will be more competitive in the job market and a better manager of marketing functions once employed.
Minor Requirements
Complete all of the following:
| BUS-101 | Introduction to Business and Society | 3 |
| MKT-220 | Principles of Marketing | 3 |
| Total Credit Hours: | 6 |
Complete four of the following:
| MKT-310 | Marketing Research & Data Analytics | 3 |
| MKT-315 | Content Marketing | 3 |
| MKT-320 | Public Relations | 3 |
| MKT-325 | Social Media Marketing | 3 |
| MKT-331 | Principles of Advertising | 3 |
| MKT-335 | Principles of Digital Marketing | 3 |
| MKT-340 | International Marketing | 3 |
| MKT-370 | Consumer Behavior | 3 |
| MKT-495 | Advanced Topics in Marketing | 1-3 |
| Total Credit Hours: | 12 |
Minor Requirements Summary:
> Complete all minor requirements
> Achieve a minor GPA of 2.00
> Complete at least 1/3 of the coursework at Keuka College
> The student is ultimately responsible for ensuring that all requirements are met satisfactorily.
This documentation is provided as an advising tool and should not be considered a contract between a student and Keuka College. The College reserves the right to make changes as deemed necessary.
* Also fulfills a General Education requirement; Cannot be counted twice in the credit total
† Liberal Arts Credit