Digital Marketing, Bachelor of Science

Major Requirements

Complete all of the following:

ART-281	Digital Photography †	3
BUS-101	Introduction to Business and Society	3
BUS-202	Business Law	3
COM-123	Public Speaking †	3
COM-205	Visual Communication Design † *	3
COM-250	Graphic Design †	3
COM-310/DL-310	Digital Media Integration	3
COM-321	Digital Space and Social Change †	3
COM-340	Interactive Design †	3
ECO-211	Principles of Microeconomics † *	3
KC-301J	Integrative Studies: Leadership † *	3
MKT-220	Principles of Marketing	3
MKT-310	Marketing Research & Data Analytics	3
MKT-315	Content Marketing	3
MKT-325	Social Media Marketing	3
MKT-331	Principles of Advertising	3
MKT-335	Principles of Digital Marketing	3
MKT-370	Consumer Behavior	3
MKT-450	Strategic Marketing Capstone	3
SS-231	Statistics for Social Science † *	3
Total Credit Hours:		60

Field Periods:

FP-290	Field Period	3
FP-290	Field Period	3
FP-290	Field Period	3
FP-290	Field Period	3
Total Credit Hours:		12

Degree Requirements Summary

>Complete General Education Requirements.
>Complete one 3-credit laboratory science course.
>Complete one Integrative Studies (KC-301) topics course.
>Complete Major Requirements specific to each academic degree program.
>Complete one Field Period® for every 30 Keuka College credits.
>Achieve a minimum major GPA of 2.00 unless otherwise specified by the major.
>Achieve a minimum cumulative GPA of 2.00 unless otherwise specified by the major.
>Complete a minimum of 120 total credits.
>Complete Liberal Arts and Sciences (LAS) requirement: BS 60 LAS / BA 90 LAS
>The student is ultimately responsible for ensuring that all degree requirements are met satisfactorily.

This documentation is provided as an advising tool and should not be considered a contract between a student and Keuka College. Keuka College reserves the right to make changes as deemed necessary.