College Record 2019-2020

Marketing, Bachelor of Science

MARKETING.BS

The marketing major offers general study in a variety of marketing-related areas. It prepares students to be effective problem-solvers in an ever-changing, competitive marketplace. This major, in conjunction with the Keuka Field Period program, provides students with the education and experience necessary for pursuing marketing careers in the areas of advertising, public relations, marketing research, retail marketing, professional sales, and general marketing management.

Major Requirements

Complete all of the following:

ACC-101Acct I: Intro to Financial Accounting

3

ACC-102Acct II: Intro Managerial Accounting

3

BUS-101Introduction to Business and Society

3

BUS-202Business Law

3

BUS-444Strategic Management

3

CMP-120Introduction to Computer Applications

3

ECO-210Principles of Macroeconomics

3

ECO-211Principles of Microeconomics *

3

FIN-312Financial Management

3

HRM-208Human Resources Management

3

INS-301JIntegrative Studies: Leadership *

3

MAT-102College Algebra *

3

MIS-301Enterprise Information Systems and Technology

3

MKT-220Principles of Marketing

3

MKT-310Marketing Planning

3

MKT-331Principles of Advertising

3

MKT-440Marketing/Sales Management

3

SS-231Statistics for Social Science *

3

Total Credit Hours:54
*MAT-102 or higher level math course.

Choose three of the following:

MKT-320Public Relations

3

MKT-335Internet Marketing

3

MKT-340International Marketing

3

MKT-350Marketing for Non-Profit Organizations

3

MKT-360Retail Marketing

3

MKT-370Consumer Behavior

3

MKT-399Independent Study

1-3

Total Credit Hours:9

Additional Liberal Arts and Sciences Courses:

Complete necessary LAS credits as part of what is required to meet the 120 cumulative credit hour requirement.
Work with your advisor to ensure your course selection meets requirements.
-See advisor for recommended/required courses

Field Periods:

BUS-290Field Period in Business

3

BUS-290Field Period in Business

3

FP-290Field Period

3

FP-290Field Period

3

Total Credit Hours:12

* Also fulfills a General Education requirement; cannot be counted twice in the credit total
† Liberal Arts Credit

Degree Requirements Summary:
Complete General Education Requirements.
Complete one laboratory science course.
Complete one Integrated Studies (INS-301) course
Complete Major Requirements specific to each Academic Program
Complete one Field Period for each 30 Keuka College credits
Achieve a Major GPA of 2.00
Complete 60 Liberal Arts credits
Complete a minimum of 120 total credits
Achieve a cumulative GPA of 2.00

The student is ultimately responsible for ensuring that all degree requirements are met satisfactorily. This documentation is provided as an advising tool. It may be necessary, at times, to change the sequencing of courses. It should not be considered as a contract between a student and Keuka College. The College reserves the right to make any changes deemed necessary and desirable.