College Record 2019-2020

MKT-340 International Marketing

This course introduces the student to the field of multinational marketing, with emphasis placed on international competition; distribution systems; pricing and credit policies; promotional methods; trade barriers; trade agreements; and the areas of the political, legal, economic, cultural, and ethical problems faced in attempting to market in foreign nations.

Credits

3

Prerequisite

Complete MKT-220.

Offered

  • Every Spring