College Record 2019-2020

MKT-350 Marketing for Non-Profit Organizations

This course examines how managers of non-profit institutions can apply the marketing concepts of product, price, promotion, and distribution to their institutions. Colleges, hospitals, charities, political organizations, churches, libraries, zoos, arts organizations, and service organizations are studied.

Credits

3

Prerequisite

Complete MKT-220.

Offered

  • Occasional