College Record 2019-2020

MKT-445 Services Management and Marketing

Several businesses dominate the economics of most developed nations of the world. In the United States the service sector employs over 75 percent of the workers and contributes over 70 percent of the GDP. Business courses have traditionally focused on manufacturing. This course introduces the student to the unique challenges faced by service organizations and by the growing number of manufacturing firms that use service as a competitive strategy.

Credits

3

Prerequisite

Complete MKT-220.

Offered

  • Occasional