College Record 2023-2024

Digital Marketing, Bachelor of Science

CIP: 52.1404
HEGIS: 0509.00

Major Requirements

Complete all of the following:

ART-281Digital Photography

3

BUS-101Introduction to Business and Society

3

BUS-202Business Law

3

COM-123Public Speaking

3

COM-205Visual Communication Design *

3

COM-250Graphic Design

3

COM-310Digital Media Integration

3

COM-321Digital Space and Social Change

3

COM-340Interactive Design

3

ECO-211Principles of Microeconomics *

3

KC-301JIntegrative Studies: Leadership *

3

MKT-220Principles of Marketing

3

MKT-310Marketing Research and Data Analytics

3

MKT-315Content Marketing

3

MKT-325Social Media Marketing

3

MKT-331Principles of Advertising

3

MKT-335Principles of Digital Marketing

3

MKT-370Consumer Behavior

3

MKT-450Strategic Marketing Capstone

3

SS-231Statistics for Social Science *

3

Total Credit Hours:60

Field Periods:

FP-290Field Period

3

FP-290Field Period

3

FP-290Field Period

3

FP-290Field Period

3

Total Credit Hours:12

Degree Requirements Summary

>Complete General Education Requirements.
>Complete one 3-credit laboratory science course.
>Complete one Integrative Studies (KC-301) topics course.
>Complete Major Requirements specific to each academic degree program.
>Complete one Field Period® for every 30 Keuka College credits.
>Achieve a minimum major GPA of 2.00 unless otherwise specified by the major.
>Achieve a minimum cumulative GPA of 2.00 unless otherwise specified by the major.
>Complete a minimum of 120 total credits.
>Complete Liberal Arts and Sciences (LAS) requirement: BS 60 LAS / BA 90 LAS
>The student is ultimately responsible for ensuring that all degree requirements are met satisfactorily.

This documentation is provided as an advising tool and should not be considered a contract between a student and Keuka College. Keuka College reserves the right to make changes as deemed necessary.