College Record 2021-2022

Marketing Minor

 

Minor Requirements

Complete all of the following:

BUS-101Introduction to Business and Society

3

MKT-220Principles of Marketing

3

Total Credit Hours:6

Complete four of the following:

MKT-310Marketing Planning

3

MKT-320Public Relations

3

MKT-331Principles of Advertising

3

MKT-335Internet Marketing

3

MKT-340International Marketing

3

MKT-350Marketing for Non-Profit Organizations

3

MKT-360Retail Marketing

3

MKT-370Consumer Behavior

3

MKT-440Marketing/Sales Management

3

MKT-495Advanced Topics in Marketing

1-3

Total Credit Hours:12

* Also fulfills a General Education requirement; Cannot be counted twice in the credit total
† Liberal Arts Credit

Minor Requirements Summary:
Complete all minor requirements
Achieve a minor GPA of 2.00
Complete at least 1/3 of the coursework at Keuka College

The student is ultimately responsible for ensuring that all minor requirements are met satisfactorily.
This documentation is provided as an advising tool and should not be considered a contracted between a student and Keuka College.  The College reserves the right to make changes as deemed necessary.