College Record 2021-2022

Management Concentration in Marketing, Bachelor of Science

Major Requirements

Complete all of the following:

ACC-101Acct I: Intro to Financial Accounting

3

ACC-102Acct II: Intro Managerial Accounting

3

BUS-101Introduction to Business and Society

3

BUS-202Business Law

3

BUS-330Operations and Production Management

3

BUS-444Strategic Management

3

CMP-120Introduction to Computer Applications

3

ECO-210Principles of Macroeconomics

3

ECO-211Principles of Microeconomics *

3

FIN-312Financial Management

3

HRM-208Human Resources Management

3

KC-301JIntegrative Studies: Leadership *

3

MAT-102College Algebra *

3

MIS-301Enterprise Information Systems and Technology

3

MKT-220Principles of Marketing

3

SS-231Statistics for Social Science *

3

Total Credit Hours:48
*MAT-102 or higher level math course.

Complete 15 credits in the concentration:

MKT-310Marketing Planning

3

MKT-320Public Relations

3

MKT-331Principles of Advertising

3

MKT-335Internet Marketing

3

MKT-340International Marketing

3

MKT-350Marketing for Non-Profit Organizations

3

MKT-360Retail Marketing

3

MKT-370Consumer Behavior

3

MKT-399Independent Study

1-3

MKT-440Marketing/Sales Management

3

MGT-450Management Internship

1-12

Total Credit Hours:15

Field Periods:

BUS-290Field Period in Business

3

BUS-290Field Period in Business

3

FP-290Field Period

3

FP-290Field Period

3

Total Credit Hours:12

Degree Requirements Summary

>Complete General Education Requirements.
>Complete one 3-credit laboratory science course.
>Complete one Integrative Studies (KC-301) topics course.
>Complete Major Requirements specific to each academic degree program.
>Complete one Field Period® for every 30 Keuka College credits.
>Achieve a minimum major GPA of 2.00 unless otherwise specified by the major.
>Achieve a minimum cumulative GPA of 2.00 unless otherwise specified by the major.
>Complete a minimum of 120 total credits.
>Complete Liberal Arts and Sciences (LAS) requirement: BS 60 LAS / BA 90 LAS
>The student is ultimately responsible for ensuring that all degree requirements are met satisfactorily.

This documentation is provided as an advising tool and should not be considered a contract between a student and Keuka College. Keuka College reserves the right to make changes as deemed necessary.

*Also fulfills a General Education requirement but will not count twice in the credit total.
†Liberal Arts Credit