College Record 2018-2019

Art and Design with Advertising/Marketing, Bachelor of Arts

ARTDSN.ADVMKT.BA

Art and Design Core

Complete all of the following:

ART-101Foundations of Art and Design *

3

ART-201Art History: Beginning to Early Modern *

3

ART-202Art History: Early Modern to Present *

3

ART-205Visual Design

3

ART-215Drawing I

3

ART-225Painting I

3

ART-250Graphic Design

3

ART-385/ENG-385Aesthetic Theory & Practice

3

ART-387Seminar: Professional Practice in A&D

3

ART-445Senior Project

3

Total Credit Hours:30

Complete one of the following:

ART-281Digital Photography

3

ART-282Darkroom Photography

3

Total Credit Hours:3

Complete one of the following:

ART-240Mixed Media

3

ART-245Printmaking I

3

ART-288Visiting Artist- 2D

3

Total Credit Hours:3

Complete one of the following:

ART-235Ceramics I

3

ART-255Sculpture I

3

ART-289Visiting Artist 3D

3

Total Credit Hours:3

Complete two of the following with at least one at the 300-level.

ART-315Drawing II

3

ART-321Advanced Studio Problems

3

ART-325Painting II

3

ART-330Digital Illustration

3

ART-335Ceramics II

3

ART-340Web-Based Design

3

ART-345Printmaking II

3

ART-355Sculpture II

3

ART-388Visting Artist: Advanced Workshop

3

COM-350Digital Publishing

3

Total Credit Hours:6

Field Period:

ART-294Field Period in Art & Design

3

ART-394Field Period in Art and Design

3

FP-290Field Period

3

FP-290Field Period

3

Total Credit Hours:12

Advertising/Marketing Concentration

Complete all of the following:

MKT-220Principles of Marketing

3

MKT-331Principles of Advertising

3

MKT-335Internet Marketing

3

MKT-360Retail Marketing

3

Total Credit Hours:12
* Also fulfills a General Education requirement; cannot be counted twice in the credit total
† Liberal Arts Credit

Degree Requirements Summary:
Complete General Education Requirements.
Complete one laboratory science course.
Complete one Integrated Studies (INS-301) course
Complete Major Requirements specific to each Academic Program
Complete one Field Period for each 30 Keuka College credits
Achieve a Major GPA of 2.00
Complete 90 Liberal Arts credits
Complete a minimum of 120 total credits
Achieve a cumulative GPA of 2.00

The student is ultimately responsible for ensuring that all degree requirements are met satisfactorily. This documentation is provided as an advising tool. It may be necessary, at times, to change the sequencing of courses. It should not be considered as a contract between a student and Keuka College. The College reserves the right to make any changes deemed necessary and desirable.