Art and Design
In the spirit of Keuka College’s historical mission, the major in Art and Design represents a marriage between the personal and the practical. It provides students interested in design, visual expression and digital communication with opportunities for creative development and personal exploration, even as it provides them with the skills and experiences essential to a wide range of careers rooted in an understanding of and facility in the principles of design and visual communication.
The Art and Design program’s unifying core emphasis on the principles of design provides a firm foundation in the fundamentals of visual expression and communication. At the same time, an enhanced emphasis on digital media and graphic design which opens up new, cutting-edge possibilities for students, pointing towards an exciting future. The major provides students with opportunities for interdisciplinary work through a variety of optional areas of concentration.
Thus, Art and Design majors may follow one of two paths. They may choose a stand-alone core-major in Art and Design, or an Art and Design major within any of the areas of concentration listed below.
Optional Concentrations:
- Advertising/Marketing
- Communication
- Digital Graphic Design
- Small Business/Entrepreneurship
- Studio Art
- Theatre Arts
- Verbal Arts