Contents
Catalog Links
Share

College Record 2017-2018

Marketing Minor

MINOR.MKTMIN

Minor Requirements

Complete all of the following:

6 credits
BUS-101Introduction to Business and Society

3
MKT-220Principles of Marketing

3

Complete four of the following:

12 credits
MKT-310Marketing Planning

3
MKT-320Public Relations

3
MKT-331Principles of Advertising

3
MKT-335Internet Marketing

3
MKT-340International Marketing

3
MKT-350Marketing for Non-Profit Organizations

3
MKT-360Retail Marketing

3
MKT-370Consumer Behavior

3
MKT-440Marketing/Sales Management

3
MKT-495Advanced Topics in Marketing

1.00-3.00

 

Reference Key - 

* Also fulfills a General Education requirement; Cannot be counted twice in the credit total

† Liberal Arts Credit

 

Requirements Summary -

  • Complete a total of 18 credits
  • Achieve a cumulative GPA of 2.00
  • Achieve a minor GPA of 2.00
  • Complete one field period in the minor area, for an additional 3 credits
  • Complete the minor requirements
  • At least 1/3 of the coursework completed at Keuka College

 

The student is ultimately responsible for ensuring that all degree requirements are met satisfactorily.