Marketing, Bachelor of Science
MARKETING.BS @16/17
The marketing major offers general study in a variety of marketing-related areas. It prepares students to be effective problem-solvers in an ever-changing, competitive marketplace. This major, in conjunction with the Keuka Field Period program, provides students with the education and experience necessary for pursuing marketing careers in the areas of advertising, public relations, marketing research, retail marketing, professional sales, and general marketing management.
Major Requirements
Complete all of the following:
51 credits
| ACC-101 | Acct I: Intro to Financial Accounting | 3 |
| ACC-102 | Acct II: Intro Managerial Accounting | 3 |
| BUS-101 | Introduction to Business and Society | 3 |
| BUS-202 | Business Law | 3 |
| BUS-444 | Strategic Management | 3 |
| CMP-120 | Introduction to Computer Applications † | 3 |
| ECO-210 | Principles of Macroeconomics † | 3 |
| ECO-211 | Principles of Microeconomics † * | 3 |
| FIN-312 | Financial Management | 3 |
| HRM-208 | Human Resources Management | 3 |
| MAT-102 | College Algebra † * | 3 |
| MIS-301 | Enterprise Info Sys & Technology | 3 |
| MKT-220 | Principles of Marketing | 3 |
| MKT-310 | Marketing Planning | 3 |
| MKT-331 | Principles of Advertising | 3 |
| MKT-440 | Marketing/Sales Management | 3 |
| SS-231 | Statistics for Social Science † * | 3 |
Choose three of the following:
9 credits
Additional Liberal Arts and Sciences Courses:
Complete necessary LAS credits as part of what is required to meet the 120 cumulative credit hour requirement.
Work with your advisor to ensure your course selection meets requirements.
| - | See advisor for recommended/required courses | |
Field Periods:
12 credits
Students must complete at least two field periods in business with the BUS-290 designation.
General Electives:
Complete all additional credits that are required to meet the 120 cumulative credit hour requirement.
Remaining credits must fulfill INS, Lab Science, Liberal Arts, General Education, and Electives coursework.
| - | See advisor for recommended/required courses | |
Reference Key -
* Also fulfills a General Education requirement; Cannot be counted twice in the credit total
† Liberal Arts Credit
Requirements Summary -
- Complete a total of 120 credits
- Complete 60 Liberal Arts Credits
- Achieve a cumulative GPA of 2.00
- Achieve a major GPA of 2.00
- Complete one field period for each 30 Keuka College credits
- Complete the general education and major requirements
- Complete one INS-301 course
- Complete one laboratory science course
The student is ultimately responsible for ensuring that all degree requirements are met satisfactorily.
This document is provided as an advising tool. It may be necessary, at times, to change the sequencing of courses. It should not be considered as a contract between a student and Keuka College. The College reserves the right to make any changes deemed necessary and desirable.